Website optimisation SEO report and graphics.

We ofer promotion through ethical promotion - how can website optimisation help you and what does it mean?

What are keywords and phrases in website optimisation (SEO)?

Web site Keywords or phrases are what internet user’s use when looking for a particular subject or website within a website. For example if someone types into the Google search ‘Harry Potter books’ the search engine will show sites that match that phrase. Websites that have had optimisation be listed above none optimised websites.

What is meant by an optimised page?

An page that has been optimised has been structured to rank well for a particular search phrase in a website. Optimisation is achieved by inserting the phrase in certain areas of the HTML code and body text on a page. The optimisation process we use analyses of the front end (the areas seen by the Internet surfer) and the back end (hidden code)

What do meta tags have to do with website optimisation?

Meta tags are groups of text that are not visible but are indexed by search engine spiders.  These tags contain the title, description and list of relevant keywords. Once the search engines spider your website the information is used to give a site a position ar rank for a key phrase.

How can I get higher in a search engines through website optimisation?
 
Search engines rate the relevance of a page by its content, links and tags. The mathematical algorithm used rates the relevance of each web page. When a search engine spider visits your site it looks at many aspects including page text, links and meta tags. Although the algorithm they use is a closely guarded secret, through analysis we can discover the key areas of the top 10 websites for a certain phrase, the information can then be applied to your site. Once the changes are applied you should gain a higher position in a chosen search engine.

Why should I invest in a website Optimisation report?

No one can guarantee a top 10 positions, but we can give you the information to get you there. If you do not perform website optimisation within the content of your website with keywords in the right positions using the right density your site will not achieve its full potential.
Examples of successful website optimisation using our reports can be seen by typing the following phrases into www.google.com - piling training or piling rigs for sale. We carried out website optimisation for piling equipment is within the first page for these phrases. The competition for these phrases in Google.com is 1,230,000. This position would not have been achieved without applying our website optimisation reports. This high position for that key phrase has increased the said company’s revenue by 40 %!

How to choose the right keywords for website optimisation?

Selection of the right key words/phrases is critical for your website optimisation, you must use key phrases that your  customer is likely to type into a search engine to find your site. They need to be relevant to your site and targeted, for example if your site is based upon ‘carp fishing holidays’ then that is the phrase we will run the report against. More people are using targeted phrases than ever before, some of this is due to the increasing amount of websites and competition for generic words or phrases. For example you are more likely to achieve a high position for ‘carp fishing holidays’ than you would for the keyword ‘fishing’ reason there are 135,000,000 to compete with – you only have 681,000 websites to compete against for ‘carp fishing holidays’ Consequently you have a greater chance of getting on the first page for ‘carp fishing holidays’ than for ‘fishing’ a website optimisation report can do the same for you.

Is the report a ‘one off’ or will I need more?

A one of ‘one off’ report will assist you in achieving a high position, however in order to maintain that position or even improve upon it you should build a campaign. This is due to the changes in the way in which the search engines change their ranking programmes.

What should I do once I have conducted website optimisation as recommended within the report?

Once you have optimisation applied to your pages, you should submit your site to the search engines, the length of time it takes to see the results may be as much as 12 weeks. You should register your site with a minimum of the top 10 search engines as these have 90 % of website traffic. 

Why is my website high in one search engine but not another?

Search engines use different criteria to gauge a website position for a search phrase. The manner in which their algorithms work is a closely guarded secret and are constantly updating their rules.

Do you recommend paying to get listed in search engines?

It is becoming more difficult to get listed in Yahoo with the free submission service and several other search engines have only paid listings. Getting listed in Yahoo and Looksmart is important as the listing will bring you custom but also is used by other search engines to rate the importance of your site - contact us for ethical website optimisation - optimisation specialists.